Lost in Digital Initiatives That Aren't Delivering?

I Bring Focus, Simplicity, and Results.

Too much technology, not enough payback? I help leadership teams automate appropriately and improve customer experience — so your business actually grows.

Let's Talk
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Meet Ed Stivala

I work with leadership teams to cut through complexity in digital strategy—backed by nearly four decades in software, strategy, and execution across sales, development, and product leadership. From shaping strategy to defining pricing models and aligning delivery with commercial goals, I offer a commercially grounded, technically informed approach to every engagement.

Services

I simply provide pragmatic advice and guidance in a range of consultancy formats. I combine three perspectives based on my lived experiences as a former Sales Leader, Software Developer, and Technology Entrapreneur. This gives me practical experience in how to commercialise software, but also how to deploy it within an organisation for maximum benefit.

How can you benefit from my expertse? There are broadly three ways that I can help you.

Investment-Ready Strategy
Building the business case for digital iniatives in order to secure funding, be that internal or external.

I develop robust, realistic, and investable business cases for digital projects. Working alongside your team and stakeholders, I utilise my expertise to quantify the technical reality, alongside the commercial opportunity. Specifically, I ensure that complex technology is explained in ways that are meaningful to your investment committee.

  • Business case developmemt
  • ROI &feasability modelling
  • Stakeholder alignmemt
  • Technology / Vendor appraisal
Best for: Organisations preparing for digital transformation, major technology investments, or seeking internal funding approvals.
Insights & Opportunity Reviews
A comprehensive assesment reviewing the opportunities your organisation could realise from emerging technologies. Aligned to yor organisations priorities, this project clearly identifies where you should be focusing, what you should be tracking and delivers a Digital Roadmap specific to your commercial priorities.

I provide strategic insights into future technology led opportunities through horizon scanning, industry analysis, and structured evaluation. Delivered in context to your organisation not just sector.

  • Digital Augmentation for Competitive Advantage
  • Client Facing Systems for Revenue Growth
  • Process automation for cost reduction
  • Innovation Roadmap for your organisation
Best for: Leaders wishing to evaluate the possibilities offered by Digital Transformation and to understand how to realise possible benefits.
Fractional Advisory & Governance
Executive insight, only when you need it.

I offer experienced executive support, without the full-time commitment. Independent oversight, strategic clarity, and delivery alignment.

  • Ethical AI Framework
  • Steering committee participation
  • Programme Management of digital transformation delivery
  • Executive & Board briefings
Best for: Organisations that need short term senior input, governance, or interim management.

How I Create Value for you

Clarity

No waffle, ambiguity, or tech jargon. I deliver clear advice and present relevant information in a transparent and understandable way.

Commercial

My focus is on commercial outcomes; quantifying them and in the background understanding the practicaliies & realities of the technologies.

Independant

Providing robust advice and guidance is my sole deliervable. I have no agenda to sell you an IT project or additional servcies. Similarly I have no vendor affiliation, or vendor bias.

Relevant

I prioritise getting to actionable outcomes. This necessitates focusing only on technolgies that have meaningful potential in your sector and are appropriate to the resources and scope of your organisation.

Let's Talk

Ready to explore how I could support your organization?

Book an initial meeting or Request Deliverables &Fees Deck

Get in touch

Address

Milton Keynes, UK

Telephone

+44 7984 400402

Email

info@example.com

Time Zone

British Summer Time

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